How to Start a Faux Flower Business: A Real Talk Guide from Someone Who's Been There

Starting your own faux flower business might begin with a simple idea: “I love flowers, I love interiors… could I turn this into something more?” The answer is yes—you absolutely can. But let’s be honest: nothing about starting a small business is ever straightforward. You’ll be learning every single day. There’ll be challenges, lessons, pivots, and wins. But if you love beautiful spaces, styling, and flowers that last, you’re in exactly the right place.

The first thing you’ll need is a plan. It doesn’t have to be perfect, but a little direction goes a long way. Ask yourself: what’s your vision? Who are you creating for? What do you want your business to feel like—calm and elegant? Bold and vibrant? Knowing your brand and your audience early on will make everything else easier. This is also the perfect time to start collecting inspiration. Look at flower shops and websites you admire—not to copy, but to understand what you love. Pinterest boards, moodboards, saved posts on Instagram—all of these can help you define your own aesthetic. But here’s the golden rule: don’t imitate. The biggest frustration in this industry is seeing businesses copy each other. Customers notice. You need to create something that reflects you—your style, your voice, your values. That’s what people are drawn to.

Your ethos will become the backbone of your brand. At The Faux Flower Shop, we’ve never compromised on quality or customer service, and we never will. Those values shape every part of our business. Think about what matters most to you. Whether it's sustainability, craftsmanship, originality, or making beautiful styling accessible—build your brand on that. It will shine through everything you do.

One of the most important steps is choosing where to sell your products. We always recommend platforms like Shopify and Squarespace for starting out. These platforms give you full control of your website, letting you add products, change prices, update images, or post blogs without relying on a developer. It keeps your overheads low and saves you time and money in the long run. Shopify is built for e-commerce—it’s simple, powerful, and packed with features. Squarespace is also brilliant, especially if you’re style-led and want to build a strong visual brand. You can read a detailed comparison between the two on Website Builder Expert. While custom-coded websites can be beautiful, they often tie you to a developer. We believe in building something you can run and adapt yourself—because your business will grow and change with you.

As you create your brand, your product pricing will become part of your identity. Don’t be afraid to charge what your work is worth—but also, don’t be greedy. Be fair. Respect your time, your talent, and your customer. Think about the experience you want to offer and make sure your pricing reflects that. Customers aren’t just paying for a flower stem. They’re buying the care, quality, and trust in your brand.

Standing out comes from substance. Share what you know. Show behind-the-scenes moments. Educate and inspire your audience. Be proud of the details, from your packaging to your photography. And always, always keep your standards high. If your brand promises luxury, make sure every part of your customer journey feels that way. The truth is, your style will develop with time. You’ll learn what works, what doesn’t, and what your customers connect with most. And that’s okay. You don’t have to have it all figured out. Just start. Be original. Stay consistent. Be kind to yourself. And trust that the right customers will find you.

Starting a faux flower business isn’t just about selling pretty blooms. It’s about building something that’s yours. Something real, meaningful, and rooted in your own creativity. If you lead with purpose, consistency, and authenticity, everything else will follow. Be fair. Be original. Be proud. And let your business bloom.

If you are interested in talking with us about a trade account, don't hesitate to contact us here.

Donna x